Jonathan Crow
Product & Growth MarketingLeadership & Consulting
I help education and technology organizations turn complex offerings into clear positioning, stronger customer engagement, and measurable growth.
15+ years across EdTech product marketing, digital growth, customer communities, and marketing operations. Available for marketing leadership and consulting engagements.
What I Do
AI-Enabled Marketing & Automation
Use generative AI to accelerate research, content development, audience analysis, SEO, campaign planning, and marketing workflows while keeping strategy, judgment, and customer insight at the center.
Product Marketing & Go-to-Market Strategy
Define product positioning, messaging, and launch strategies that help education products reach the right audiences.
Lifecycle & Growth Marketing
Design programs that guide educators and institutions from awareness to adoption through targeted campaigns and engagement strategies.
Customer Insights & Messaging
Translate customer needs, educator feedback, and market trends into clear product narratives.
Multi-Channel Marketing Programs
Develop campaigns across email, web, community, and digital channels to drive product awareness and engagement.
Marketing Analytics & Optimization
Apply analytics, experimentation, and performance data to refine messaging and improve campaign performance.
How I Can Help
Alongside marketing leadership roles, I work with organizations that need strategic thinking and hands-on execution. My EdTech experience is deep, but the same approach applies to nonprofits, professional services, and growing businesses.
- Positioning & go-to-market: Audience research, product messaging, launches, and sales enablement.
- Growth & digital marketing: Campaigns, SEO, websites, conversion optimization, and demand generation.
- Marketing operations: CRM strategy, HubSpot, automation, reporting, and practical AI-assisted workflows.
- Customer engagement: Community, lifecycle communications, and customer advocacy.
Current consulting projects include A Case of Love and 1to1 Activation, with work focused on positioning, digital presence, and marketing strategy.
Selected Impact
User Growth
59% growth in active usersDeveloped organic discovery and lifecycle engagement strategies for a digital learning platform.
Conversion Optimization
40% Increase in Website ConversionOptimized messaging, landing pages, and user journeys through experimentation.
Community Expansion
56% growth in new community usersLed the Savvas customer-community relaunch, increasing new registrations 12% and engagement 48%.
Engagement Growth
5× Increase in EngagementBuilt inbound marketing programs supporting product adoption.
Marketing Efficiency
53% Reduction in Paid CPCImproved campaign efficiency through testing and segmentation.
Demand Generation
Thousands of leads per monthAt Pearson, integrated campaigns and lead scoring helped generate hundreds of marketing-qualified leads monthly.
What Colleagues Say
“He also is excellent at working through complex issues to develop innovative solutions.”
Kevin Barta
VP of Global eCommerce and Digital Marketing at Pearson
“My "go to" for strategic input on content, Jonathan has great insight on content that inspires action.”
Andrea Moss
Business Development Manager at Pearson
Areas of Expertise:
Product Marketing & Go-to-Market Strategy
Lifecycle & Growth Marketing
Customer & Market Insights
Marketing Automation & AI-Enabled Workflows
CRM, Lead Management & Nurture Strategy
Multi-Channel Campaign Strategy
Customer & Community Engagement
Analytics, Experimentation & Performance Optimization
Sales Enablement & Cross-Functional Leadership
Work Experience
New Classrooms
Led customer-informed positioning, demand generation, digital marketing, and communications for Teach to One Roadmaps, partnering across Product and Sales.
- Increased active users 59% YoY and engagement time 29% through audience-focused growth and engagement programs.
- Improved website conversion more than 40% YoY through messaging, content, and experience optimization.
- Strengthened organic visibility by growing referring domains 33% and doubling backlinks while directing SEO and agency efforts.
New Meridian Corporation
Led web and marketing operations, translating audience and sales insights into stronger campaigns, systems, and reporting.
- Implemented HubSpot CRM, marketing automation, and reporting infrastructure across Marketing and Sales.
- Developed ideal customer profiles and an account-based targeting approach to focus go-to-market activity.
- Secured top-five Google rankings for priority topics through content and SEO improvements.
Savvas Learning
Led customer community strategy and digital support experiences for Savvas Learning.
- Increased community new users 56%, registrations 12%, sessions 60%, and engagement 48% while reducing bounce rate 8%.
- Improved knowledge resources and support journeys, reducing support cases 50% and handling time by four minutes per ticket.
Pearson PLC
Led demand generation, digital campaigns, and lifecycle engagement for K–12 assessment products.
- Generated thousands of leads and hundreds of marketing-qualified leads monthly through targeted programs and lead scoring.
- Improved campaign click-through rate 5% and reduced paid cost per click 53% through audience and channel optimization.
CTB / McGraw Hill
Built an educator community to deepen customer engagement and support adoption of the Acuity assessment platform.
- Scaled the community to more than 20,000 members, with 40,000 monthly content views.
- Engaged a 100,000-person educator email audience through customer-focused content and communications.
Technical Skills
CRM & Marketing Automation:
- HubSpot
- Salesforce
- Eloqua
- Pardot
- Zoho
AI & Marketing Workflows:
- ChatGPT
- research
- messaging
- content development
- SEO
- campaign planning
- workflow optimization
- HubSpot AI
- content generation
- CRM insights
- automation support
Analytics & Optimization:
- GA4
- Google Tag Manager
- Google Search Console
- SEMrush
- Moz
- Ahrefs
Paid Media & Social:
- Google Ads
- LinkedIn Campaign Manager
- Meta Ads Manager
- Sprinklr
Project Management:
- Asana
- Smartsheet
- JIRA
Web & Content:
- WordPress
- Webflow
- SEO
- Landing page optimization
