Branding Initiatives

Challenge: The Savvas customer community needed a clearer experience and more consistent identity so educators could find resources and engage with the company.

My role: I led the customer-community relaunch and worked across teams to apply brand guidelines consistently, improve how resources were organized, and align the experience with educator needs.

Outcome: The relaunch improved discovery and engagement. The measures below document growth in visits, registrations, sessions, and engagement, alongside lower bounce rate.

Challenge: Intalio needed a clearer digital identity and a website that communicated its technical offering more effectively.

My role: As Director of Marketing, I led the website rebrand and redesign, including positioning, navigation, content rewriting, and implementation of WordPress as the content management system.

Outcome: Website visits doubled and average page views increased 25% following the redesign. The work demonstrates how positioning and usability changes can reinforce one another.