Communications

Thought Leadership

Focusing on Performance Tasks as a key aspect of our assessment products, we provided guidance on their importance and shared strategies for using them effectively to achieve the best student outcomes.

Focusing on Performance Tasks as a key aspect of our assessment products, we provided guidance on their importance and shared strategies for using them effectively to achieve the best student outcomes.

We offered free tools on how to better understand the Common Core so that they could apply these concepts in the classroom.

Public Relations

Interviews include:

Wall Street Journal: Is It Time to Dump Your Desktop?

ZDNet Business: ThinkFree Office shaping up nicely

GeekSpeak (weekly radio show): ThinkFree Online

Podcast Interview with Robert Scoble (blogger, technical evangelist, and author. Scoble is best known for his blog, Scobleizer, which came to prominence during his tenure as a technology evangelist at Microsoft) – Interview discusses online office documents – Work 2.0

Blog Series: I created a blog series “The Great Social Experiment” to test the art of online social networking to evaluate whether or not joining the conversation across popular online communities would benefit our company.

The Art and Science of Social Media and Community Relations

Experiments and Lessons Learned in Social Media – Part II

  • The purpose behind the experiment was to brand ThinkFree as a major player in the Online Office Space
  • I created a roundtable with a number of key industry thought leaders, including Brian Solis: World-renowned digital anthropologist and futurist who serves as the Head of Global Innovation at ServiceNow. Brian is also an award-winning author and global keynote speaker.

 

Analyst Relations

Worked with a number of analysts in the Business Process Management industry to promote our product and receive favorable reviews, including:

Michael Moon: SaaS acts as both a disruptive technology and an enabling ecosystem

James Taylor: Intalio User Conference Wrap Up

Positioned Intalio within the Gartner BPM Magic Quadrant as “Visionary” for the first time